— BSkyB—Virgin Media : BSkyB ( NYSE: BSY ) could be looking to bolster its digital TV portfolio by splashing out on seven channels from its close pay TV rival Virgin Media: according to FT.com , Sky is offering a so-far unbeaten £160 million for VMED’s VMtv content division , including Living and Bravo. VMED has been considering selling the VMtv division for months and a sell-off looked especially likely after the sale of its shopping channel business Sell-off TV and the exit of content division CEO Malcolm Wall . Sky’s bid is thought to be well above the money offered by other interested parties, including Channel 4, Five owner RTL, and Time Warner ( NYSE: TWX )

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UK Round-Up: BSkyB Makes VMtv Bid; Terra Firma’s EMI Cash Injection; Newspaper Readership Grows